China Trip: China Agritech
By Eric Jackson
RealMoney Contributor
3/29/2010 11:00 AM EDT
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In China, these macro trends have been even more pronounced. The world's most populous country, with almost 1.5 billion people, has been experiencing a mini-boom, increasing demand for food. At the same time, arable land in China is scarce. With the larger cities continuing to increase in size and smaller conurbations growing to house the expanding population, farmers have had to make the most of the arable land available. China's annual fertilizer output reached 67 million tonnes last year, up 16% from the prior year. Most Chinese farmers are simple and are looking to buy the cheapest fertilizer possible to maximize their land's production.
Within the Chinese fertilizer space, organic fertilizers -- which China Agritech manufactures, along with competitors likeChina Green Agriculture (CGA - commentary- Trade Now) -- are a still a small segment, accounting for only 10% of the market. Such fertilizers increase yield while protecting the long-term health of the land compared with traditional fertilizers. They're more expensive, so they require a more sophisticated sales force to explain to farmers how they will be better off in the long run by using these fertilizers, even though they will cost more initially.
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