Tuesday, May 22, 2007

Is Your Business Sustainable?

Several weeks ago, I had the good fortune of being able to begin consulting with The David Suzuki Foundation of Vancouver, BC. I've had the opportunity to better get to know their leaders at the Board and Management levels, as well as its charming and inspiring founder.

The Foundation has several noble goals which guide it. However, perhaps its most dominant mission statement is "sustainability within a generation."

"Sustainability" is a term now heavily used by Arnold, Leo, and corporate leaders (such as Yahoo!'s David Filo). However, beyond these glitzy references, what does it mean for you and me?

I recently found a link to the following YouTube video from one of my Facebook contacts. It is a 9 minute video (from TV Ontario) of David Suzuki Foundation Board Member Ray Anderson. He is the Founder and Chair of Interface, Inc., the leading carpet manufacturer in the world - based in Atlanta. Until 1994, he never gave "sustainability" a thought.

Watch this video, and reflect on if your business is a sustainable one:

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