Facebook's Trading Desktop Ad Dollars for Mobile Dimes
Facebook‘s (FB) Q3 results showed a lot of growth in their mobile ad revenue – and a decline in their desktop ad revenue.
Mobile ad revenue was $152 million in the quarter. This means that their desktop ad revenue was $933 million. That’s the first time there’s been a contraction in their desktop ad revenue since they started publicly reporting the data — other than the seasonal shrinkage in Q1.
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