Facebook's Trading Desktop Ad Dollars for Mobile Dimes

Facebook‘s (FB) Q3 results showed a lot of growth in their mobile ad revenue – and a decline in their desktop ad revenue.

Mobile ad revenue was $152 million in the quarter.  This means that their desktop ad revenue was $933 million.  That’s the first time there’s been a contraction in their desktop ad revenue since they started publicly reporting the data — other than the seasonal shrinkage in Q1.

Read the full post in Forbes

Sphere: Related Content

What if Mary Meeker is Wrong and Mobile Ads Never Really Take Off?

We assume that Madison Avenue will eventually spend more on Internet and Mobile ads to match the time we spend online. What if they don't and they have their reasons?

Read the full post in Forbes

Sphere: Related Content